This January, I attended the 2024 CES conference in Las Vegas. The conference boasts it is “the most powerful tech event in the world,” and while I haven’t been to any other tech events to compare it to…I can certainly suggest it must be the BIGGEST. The event exhibits (featuring innovations in consumer tech from …
Let’s take a look back at what we’ve covered in this series so far: What is a Brand and Why You Need One? How to Organize Your Brand Ideas Our next step now is to create a Brand Blueprint using your Brandstorm Worksheet as a guide. Download the print or digital PDF of the Brand Blueprint …
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Now that know What a Brand is and Why You Need One, we can take this project one step further and organize all of the great brand ideas you may have for your business. I am a self-proclaimed “creative problem solver,” so I know from experience that connecting the dots between great ideas and actionable …
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what is a brand? If your business is a house, the brand is what makes your house a home. The purpose, vision and value of your business are the foundation on which your business and brand are built. During the framing phase of construction, you install your management, operations and finance functions as the framework …
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