Let’s take a look back at what we’ve covered in this series so far:
Our next step now is to create a Brand Blueprint using your Brandstorm Worksheet as a guide. Download the print or digital PDF of the Brand Blueprint below to get started:
Start by reading through your Brandstorm Worksheet again. Without over-analyzing, omit anything that no longer rings true and highlight or bold anything that stands out as important. Next, go through one category at a time and transpose what you have left on the Brandstorm Worksheet to the Brand Blueprint. I recommend using complete sentences on your Final to help you fully think through the concepts. This is also a great time to add more adjectives to help further describe your brand. Here is an example of this process:
Brandstorm Worksheet Example:
Brandstorm Blueprint Example:
Start by reading through your Brandstorm Worksheet again. Without over-analyzing, omit anything that no longer rings true and highlight or bold anything that stands out as important. Next, go through one category at a time and transpose what you have left on the Brandstorm Worksheet to the Brand Blueprint. I recommend using complete sentences on your Final to help you fully think through the concepts. This is also a great time to add more adjectives to help further describe your brand. Here is an example of this process:
When you have finished, sit with this for a few days. Read back through your descriptions and visualize how this brand would look, feel and sound in application. A well-built brand is consistent across all elements of your business, so consider how the brand you have described will appear in the following:
- Stationary (business cards)
- Website
- Social media
- Packaging
- Presentations
- Print collateral (brochure, report, white paper)
- Signage
- Apparel
Now that you have organized your ideas into a Brand Blueprint, there are a couple different ways you may want to put this new tool into practice:
- Create or update your business plan to incorporate your Brand Blueprint.
- Share your Brand Blueprint with team members so they can better understand and represent your brand to customers.
- Use your Brand Blueprint to create your brand identity and guidelines.
- Reference your Brand Blueprint to develop marketing and communications campaigns.
Since you are probably already wearing a lot of (hard) hats for your business, you may want to consider working with an experienced freelancer to create your brand identity and communications campaigns. Guess what, I know someone who would love to help! We can walk through this whole process together.
If you are ready to take the next steps with your brand, I can support the strategy, design and copy of your brand identity. Depending on your needs, this would include logo and brand design, as well as a complete brand guide outlining best practices for your logo, colors, fonts, photos and graphics.
Get in touch to discuss your needs!