Portfolio
Get to know my strategic and creative styles better by exploring some of the past campaigns I have worked on. These are a few projects that showcase how I have helped companies achieve their marketing goals.
Fairway Management
COMMUNITY LEASE-UP CAMPAIGN
With a portfolio of over 200 apartment communities across the country, Fairway Management needed a scalable, lead generation campaign.
Improvements to strategy initiatives, including branding, website design, advertising and print collateral, helped drive optimizations that increased prospect waitlists by over 75%. Digital marketing efforts exceeded industry averages with a Facebook CTR of 2.37% (compared to 0.99%) and a Google AdWords CTR of 5.14% (compared to 2.03%).
Fairway Management
COMMUNITY LEASE-UP CAMPAIGN
With a portfolio of over 200 apartment communities across the country, Fairway Management needed a scalable, lead generation campaign.
Improvements to strategy initiatives, including branding, website design, advertising and print collateral, helped drive optimizations that increased prospect waitlists by over 75%. Digital marketing efforts exceeded industry averages with a Facebook CTR of 2.37% (compared to 0.99%) and a Google AdWords CTR of 5.14% (compared to 2.03%).
Dogtown United
FESTIVAL ENGAGEMENT CAMPAIGN
Dogtown United is a neighborhood organization committed to cultivating an annual cultural festival and parade with over 50,000 attendees. The communication strategy for the event included content creation, website and social media management, influencer marketing, mailers and presentations.
As a result of outreach in 2023, followers increased by 10.3% on Facebook and 66.5% on Instagram, with a 131% increase in website visits. Event revenue increased by 32% from 2022 to 2023.
Affordable Equity Partners
INVESTOR RELATIONS CAMPAIGN
Affordable Equity Partners relied on this marketing strategy to increase lead generation and optimize brand positioning. As these investments are within the complex low-income housing industry, compelling storytelling and creative visuals are the core of this communication strategy.
Through integrated campaigns including email marketing, conference and tradeshow exhibits, print collateral and presentations, development teams were able secure annual investments of over $60,000,000.
Affordable Equity Partners
INVESTOR RELATIONS CAMPAIGN
Affordable Equity Partners relied on this marketing strategy to increase lead generation and optimize brand positioning. As these investments are within the complex low-income housing industry, compelling storytelling and creative visuals are the core of this communication strategy.
Through integrated campaigns including email marketing, conference and tradeshow exhibits, print collateral and presentations, development teams were able secure annual investments of over $60,000,000.
Smith + Howard
EMPLOYEE RECRUITMENT CAMPAIGN
Smith + Howard is an accounting and advisory firm committed to providing exceptional service to clients by recruiting exceptional employees. Career fairs are an effective marketing strategy for this industry, so this campaign was focused on creating a recognizable brand with initiatives that attract and inform potential candidates.
Initiatives for this campaign include banners, brochures and print advertising that are displayed and distributed prior to and during the career fair event.
Smith + Howard
EMPLOYEE ORIENTATION EVENT
Smith + Howard understands that employee orientation is critical to the retention and development of their industry-leading team. Collaborating closely with their human resources manager, we created a comprehensive onboarding experience for new employees including an agenda, presentations, guide and checklist.
Smith + Howard
EMPLOYEE ORIENTATION EVENT
Smith + Howard understands that employee orientation is critical to the retention and development of their industry-leading team. Collaborating closely with their human resources manager, we created a comprehensive onboarding experience for new employees including an agenda, presentations, guide and checklist.
JES Holdings
EMPLOYEE ENGAGEMENT CAMPAIGN
JES Holdings is a family of six companies with over 500 employees in property development, investment, construction and management. The purpose of this campaign was to improve recruitment and retention through an optimized sense of brand loyalty.
We wanted to create an end-to-end brand experience for candidates as they were recruited, hired and employed by JES Holdings with a campaign including website design, digital advertising, presentations, social posts and intranet development.